TL;DR
- Strong early sales of HUAWEI’s non-foldable Pura X View in China have prompted Android competitors to reconsider their previously shelved wide-screen non-foldable phone designs.
- While manufacturers previously favored tall 20:9 aspect ratios, seemingly strong consumer demand for horizontal display space appears to be reversing product roadmaps.
- Wide glass-slab phones provide the expanded screen real estate of wide-screen foldables for gaming and multitasking at a lower price and with lower technical complexity.
HUAWEI’s gamble on the once-unconventional “wide” form factor appears to be paying off, and rivals are scrambling to catch up. The company recently launched the wide, non-foldable HUAWEI Pura X View, and it has seen surprisingly strong initial sales. In fact, the reception is so good that multiple Android competitors are now re-evaluating their own hardware roadmaps to incorporate a wide non-foldable phone.
According to leaker Digital Chat Station on Weibo, the Pura X View with its “wide slab” phone design has posted impressive early sales numbers in China. This immediate commercial traction has seemingly prompted several smartphone manufacturers to dust off and reconsider similar concept designs they had previously shelved.
