Operation Bluebird, a Virginia-based startup, is actively seeking to reclaim the Twitter trademark. Now, in a latest move, the venture has launched a new social media platform, Twitter.now, that closely resembles the legacy Twitter many users remember. What’s even interesting is that the company has launched the platform at a time when it is locked in a legal battle with Elon Musk’s X Corp. over who has the right to use the Twitter trademark.
A new social media platform “Twitter” launches
After waiting for months, Operation Bluebird announced its new social media platform this Monday. Co-founder Stephen Coates said the company had investors, a working product, and little reason to keep waiting. Coates is also the new Twitter venture’s general counsel and previously held the same position at Twitter before Musk bought the company in 2022.
After the acquisition, Musk changed Twitter’s name to X, a move Operation Bluebird says left the old Twitter identity and related trademarks behind. However, it’s not as easy as it sounds. X Corp. has already filed a lawsuit against the venture. The companies are fighting for the trademark in a courtroom, and a final decision is yet to be announced.
X Corp. had earlier requested that the federal judge stop the launch of the new platform. However, responding to the request, the judge questioned whether X had continued to protect some of the intellectual property connected to Twitter. He tentatively said X seemed to have given up claims involving the word “tweet” and the familiar bird logo and possibly the Twitter name itself. While the written ruling is yet to arrive, Coates says the comments were enough for the company to move forward.
Twitter.now is much more like the legacy Twitter and also includes fact-checking features
As of right now, Twitter.now remains a small platform. It only has a few hundred registered users for now. The platform includes familiar features such as replies and retweets. It also comes with something the original Twitter did not have: an automated fact-checking system called Vera. It analyzes posts in real time and flags potentially false information.
Now that the platform has officially launched, we can expect the legal battle to intensify. Regardless, for now, Twitter.now is moving ahead while waiting to see whether the court allows the comeback to continue.
The post There’s a New Twitter in the Hood, and It Doesn’t Come from Elon Musk appeared first on Android Headlines.
