It turns out smartphone buyers were actually waiting for someone to drop the tall, narrow screen trend. Huawei took a genuine gamble on a wide, non-foldable aspect ratio, and the market response has been massive. Originally unveiled alongside the Enjoy G9 SUV launch event, the newly released Huawei Pura X View just logged a record-breaking opening week for flagships, showing a clear appetite for hardware experiments.
According to sales data posted by industry insider Digital Chat Station on Weibo, Huawei moved more than 280,000 units of the Pura X View in its first five days alone. That initial surge grabbed the top spot in sales volume for all individual wide-screen phones across all brands during week 37 of 2027. This impressive momentum also pushed Huawei’s overall smartphone market share in China to a fresh record high.
Squeezing serious hardware into an ultra-thin frame
What makes this device click for so many people is the form factor itself. It delivers that expansive horizontal screen real estate without making you deal with a heavy hinge, a crease, or a thick body. Huawei managed to fit a massive 7,000mAh battery into a frame that measures just 6.68mm thin, keeping it light enough for easy one-handed use and small enough to slide into a pocket without hassle.
Under the hood, the phone runs on Huawei’s Kirin 9030S chip paired with HarmonyOS 7. Buyers showed a clear preference for the middle storage tier, with the 12GB RAM and 512GB version selling the most at 6,999 yuan. The 12GB + 256GB version (5,999 yuan) and the 12GB + 1TB model (8,499 yuan) were also selling well. This proves that consumers across different budgets are willing to pay for wider displays.
Could a wide Pura 100 camera flagship be next?
The Pura X View effectively acts as the non-folding twin to the Pura X Max. The latter debuted in March 2026 as the world’s first wide foldable with a prominent rear camera bump. Given how well both broad-display devices performed this year, Huawei is reportedly prepping another wide-screen handset for the first half of 2027, according to the same source (via Huawei Central).
Official technical details remain under wraps. Still, rumors point toward this mystery device joining the camera-focused Huawei Pura 100 lineup. If those leaks pan out, it would mark the first dedicated wide-screen camera flagship in the HarmonyOS ecosystem. This moves seamlessly into Huawei’s ambitious roadmap for early 2027, which allegedly includes a 6.6-inch Mate smartphone and a brand-new folding tablet, signaling that wide screen layouts are becoming a permanent fixture for the brand.
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