California finally did something useful. Starting on July 1, a new California law goes into effect that will ban streaming services from showing ads “louder than the video content”. And it’s about time someone did something about it. Peacock and Paramount are some of the biggest offenders here.
Unfortunately, the volume limitations only apply to California right now. So it’s unlikely the rest of the country will notice much of a difference. Streaming services have not yet shared details on how they plan to comply with the law, but that law does go into effect on Wednesday.
This law was passed last year, and its sponsor, State Senator Thomas Umberg, said that it was inspired by “every exhausted parent who’s finally gotten a baby to sleep, only to have a blaring streaming ad undo all that hard work”. But it’s not just for parents; imagine watching TV and falling asleep, just to have an ad for some pharmaceutical wake you up at 3 am.
This is a law that needs to be passed on the Federal level
While some TV makers and platforms have made features to try and combat these raised-volume ads on TV, they have done very little good. Even apps are louder than other apps; for example, YouTube is typically much louder than other streaming apps on my Google TV Streamer.
Some streaming apps have gotten so bad that I have to mute the ads, or shell out the extra money to go ad-free. Hopefully other States will pass similar laws, if the US Congress doesn’t take this up soon.
Streaming TV ads are a big money maker for streaming platforms, but I can’t help but wonder if the louder ads convert more people to actually checking out the product in the ad or not. It doesn’t for me, and it makes me hate the product even more.
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