YouTube started labeling content when creators disclosed they had used AI tools for videos in 2024. Now, YouTube wants to make AI-generated content labels more prominent for viewers. It will also start automatically applying the labels if it detects that a video includes “significant photorealistic AI use.” The streaming giant says these changes are designed to balance transparency with creator control.
YouTube is moving AI-generated labels to a more prominent position
YouTube is moving the disclosure label for photorealistic and meaningfully AI-altered or AI-generated content to a more prominent position. For long-form videos, the labels will now appear directly below the video player, above the description. Meanwhile, for Shorts, the label will appear as an overlay on the video itself.
For reference, until now, YouTube has had these labels in a video’s expanded description. Moving these labels to the main stage better informs viewers of the nature of the video. For content that YouTube determines is “unrealistic, animated, or slightly altered (not fully AI), disclosures will continue to appear in the expanded description section.
Automatic AI detection
Next, it’s introducing automatic AI detection. While creators still need to manually disclose when they use realistic AI, YouTube is making the process more seamless and reliable. To that extent, starting this week, it’s rolling out new internal signals to help it identify AI-generated content.
If a creator doesn’t specify whether or not they used AI, YouTube systems will detect significant photorealistic AI use and will automatically apply a label. However, if creators think the systems have wrongly labeled a video as AI-generated, they can update the disclosure status in YouTube Studio. This way, creators remain in control.
YouTube says that disclosures will remain permanent for certain types of content. For instance, content created using YouTube’s own AI tools, like Veo or Dream Screen, and for content that contains C2PA metadata that indicates it was fully AI-generated.
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