Counterpoint Research released yet another useful report. This one is focusing on smartphone sales in the US market, and it does provide us with some interesting insight on Apple, Samsung, and even the carriers.
Apple keeps growing as US smartphone sales drop
The US smartphone market experienced a decline of 5.7% during the first quarter of this year (YoY). Apple’s sales, however, grew in that time period by 1.3%. Android device sales declined by 14.4% in the same time period. Apple’s market share grew 4% YoY.
The source claims that the iPhone 17 played a huge part in the positive outcome for Apple, but the late launch of the Galaxy S26 series also helped things. As you know, the Galaxy S26 series sales commenced in March.
Furthermore, Apple’s market share also increased at all three major US carriers, while Android sales have declined. The iPhone sales accounted for 75% of sales at AT&T, T-Mobile, and Verizon, which leaves 25% of sales for Android devices.
If we compare that to Q1 2025, that means that Apple now has an even more noticeable dominance. Back then, iPhone sales accounted for 72% of the market, which left 28% for Android devices.
Apple is in a good position moving forward
The source also said: “If Apple can avoid significant price increases and continue to outpace its peers in promotional dollars, it will be tough for Android OEMs to keep up in the year ahead.”
At the end of last month, Tim Cook said that the iPhone 17 family was the most popular lineup in Apple’s history. Everyone took that as proof that it outsold every previous lineup up to that point, and that assumption was probably spot on.
Things are looking good for Apple in 2026 as a whole, especially if the company manages to keep the iPhone 18 Pro series prices in check, not to mention that the company’s first foldable phone is coming this year. As a reminder, the base iPhone 18 is rumored to arrive next year.
The post US Smartphone Sales Are Down 5.7% — but Apple Just Keeps Growing appeared first on Android Headlines.
