The Sonderwunsch Program
Porsche’s Sonderwunsch program isn’t just for special one-off builds that will be sold for charity or go to a museum. The special order program is for everyone who can afford it, and it’s been around since 1978.
For the modern era, though, it’s grown into something bigger. It’s now the highest form of individualization straight from the factory that goes beyond special-order paint. That said, the current form of the program revolves around 911s, but that’s about to change soon.
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Not Just 911s
As confirmed by Porsche to Motor1 during Monterey Car Week, the company will soon expand the Sonderwunsch program to other cars in the lineup. Perhaps unsurprisingly, there have been inquiries for the individualization of the automaker’s more practical models. After all, this is a brand that prides itself on offering as many options and combinations for customers, and the Sonderwunsch program kicks it up a notch.
Alexander Fabig, Porsche’s vice president of individualization and classics, told the publication, “Yes, we have inquiries for four-door sports cars that we are currently working on. Of course, that’s the minority. The majority of customers are looking for two-door sports cars, but we have it, and on different levels.”
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One-Off Cayennes and Panameras, Anyone?
Now, we’re not expecting hordes of Cayenne and Panamera customers rushing in to apply for the program. That said, the fact that it’s opening up for other models is an interesting and progressive step in widening its appeal. If anything, though, we’ll probably see more Cayenne owners taking up the offer.
Do remember that the Sonderwunsch program isn’t just for new cars. Through its recomissioning arm, one can also ‘restomod’ their chosen Porsche model, complete with a special factory warranty. So if anyone out there has an old Cayenne lying around and has money and time to burn, your time will soon come for Porsche to work its magic.
A Taste of Things to Come
Maybe Porsche was hinting at opening the Sonderwunsch program to other models this whole time. For those who remember, it unveiled a recommissioned first-gen facelift Cayenne GTS back in November 2025. It was specifically built for American collector Phillip Sarofim, who wanted an SUV that complemented his 911 Spirit 70.
The one-off Cayenne featured paint-to-sample Blackolive on its body, all-terrain tires, matte black body cladding, and a custom interior. The car was then brought back to near-new mechanical condition, which is great as the collector mentioned plans to tow an Airstream across the Rub al-Khali.
Interested? Do note that one car takes a couple of years to build and restore, so this isn’t something that’ll be rushed. Still, for those who’d like to make their own Panamera or Cayenne unique, it should be worth the wait.
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