New research suggests that a third of web pages published post the launch of ChatGPT show signs of AI authorship. The study claims that over 35% of pages published after November 2022 appeared to have been written or substantially edited with AI. It offers a close look at how AI is becoming an integral part of not just our livelihood, but also the overall digital ecosystem.
Study claims over 35% of web pages published post-ChatGPT launch have traces of AI writing
In its latest study, Pew Research examined over half a million English-language web pages collected through the Common Crawl archive. The pages covered about five years, including roughly two years before ChatGPT was released in November 2022. The researchers used the tool Open Pangram to find out if the content was generated or heavily edited by AI.
In a random sample collected across 10,000 web pages, about 10% showed signs of AI authorship. However, a significant chunk of web pages that were included in the sample were published before ChatGPT’s launch. To examine the real impact of ChatGPT or similar AI tools, Pew Research removed older pages and looked only at pages published after ChatGPT arrived. Surprisingly, more than one-third, or 35%, showed signs of AI involvement.
Institutional web pages remain relatively less affected
The study also confirms that around 10% of .com pages showed signs of AI authorship, compared with 4.6% of .org pages and about 1% of .edu and .gov pages. Pew noted that .com pages showed AI signals at roughly 10 times the rate of the latter two domain types.
Some may find this study completely normal, as AI tools are growing at an unprecedented speed globally. From an individual user to an institution, everyone is using AI one way or the other. However, much of the shift is happening faster than expected. Cloudflare recently reported that bot traffic had overtaken human web traffic, reaching the point sooner than the company had expected.
Regardless, the study has limits. Tools that claim to catch AI-generated content don’t have 100% accuracy. They can sometimes mistake human writing for AI-generated text, so the results should not be viewed as perfect.
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