Google increased the price of YouTube Premium in the US in April this year. The service went from $13.99 to $15.99. Just a few months later, reports are now coming that YouTube Premium is preparing for yet another price hike. This time in Europe, and it’ll apparently arrive by the end of October 2026.
YouTube Premium may get another price hike just months after the previous one
According to reports from Reddit and ResetEra, YouTube could raise its prices again just a few months after its latest US Premium price hike. The price increase may come within the next couple of months. It will reportedly affect both individual and family plans in several European countries. The price will reportedly go from €17.99 to €20.99 per month for the individual plan. Meanwhile, the family plan will jump to €29.99 from €25.99 per month.
It seems YouTube is communicating about the upcoming price hike to users through emails. While the said prices are reflected in emails sent out to users in Portugal and Italy, some users in countries like Finland say they received emails about the individual plan going up from €14.99 to €16.99 per month.
Primarily covers Europe
As mentioned, the user reports primarily cover Europe. It’s unlikely that these changes will affect users in the US. When YouTube Premium’s price went up in the US a few months ago, prices across Europe reportedly remained the same. However, if the reported increase happens, it will likely affect users on Android, iOS, and the web. For now, we’ll have to wait for an official rollout to confirm the reports.
That said, YouTube Premium has become a must-have for many users, thanks to perks like ad-free viewing, background playback, downloads, and YouTube Music Premium. But the rising prices could make users reconsider the subscription. Some users are not very happy about the price increase, while some reported that they’re cancelling the service after receiving the latest price increase emails.
The post YouTube Premium’s Price Could Be Going Up Again appeared first on Android Headlines.
​Â
