
At the end of last week, a report surfaced claiming that Nothing is looking to exit several key markets. That report mentioned that the company is leaving at least 12 global markets, including the Middle East, Japan, and parts of Europe.
Nothing is denies leaving 12 global markets, tries to explain the situation
The information came from Digit, and now the company has addressed it. Nothing is denying the report, calling it “fake news.” That response comes from Akis Evangelidis, the co-founder of Nothing, so it’s basically official.
He says that Nothing is not shutting down in any market. He mentioned that the all-new Nothing Phone (4b) sold 29,537 units on day one, and that it broke records in its price segment.
Co-founder says the company is “reorganizing teams”
He added that the company is “reorganizing teams” in order to prepare for the next phase of growth. Nothing will be introducing dedicated business units, including an AI-native business unit, and consolidating individual countries into regional hubs to operate more efficiently.
Nothing’s co-founder added that these changes have impacted certain positions. He says that he’s unable to share specific details due to regulatory compliance and ongoing local consultation processes.
He did, however, note that the reported numbers have been way overblown. “Decisions that impact people’s livelihoods are never taken lightly, and we know how difficult this transition is for our team members who are affected,” he added.
Evangelidis also said that these are “hard decisions” that the company has to make, but that they’re a “necessary step” to position Nothing to shape the next era of personal computing.
Digit stands by its story
What is interesting is that Siddharth Chauhan, a tech journalist over at Digit, said the outlet gave Nothing a week to respond to the findings, and that didn’t happen. He also added that Digit stands by its story.
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