Netflix, a company that seems to be growing increasingly tired of keeping around good shows beyond a single season and paying real human creative people to actually make them original content, is reportedly working on adding new animated shorts to the platform using Gen-AI.
It’s a trend that sees multiple companies embracing the technology. While it’s a nice thought that companies may simply be deciding to take this path because they’re just excited about the possibilities of what generative AI can do, it’s a lot more likely that the reasons fall somewhere between paying less money to people so they can turn a higher profit, and paying less money to people so they can turn a higher profit.
The rise of AI has spread itself like a virus across every single industry that has anything to do with technology. And it’s the main reason why the memory crisis is still ongoing and has driven prices up to the most ridiculous levels you’ve probably ever seen on a wide range of products. That being said, AI takes on a different stigma in the creative space, quite simply because it’s not only putting creative people out of work, but there’s an argument to be made about the content Gen-AI spits out being trained on work that was made by actual human beings, and that this is theft. It might have been just a matter of time before Netflix decided to go down this road.
Netflix has seemingly created a new studio to make Gen-AI shorts for the platform
According to reporting from The Verge (via engadget), Netflix isn’t just slapping some Gen-AI shorts into its library of content, it’s made an entire studio to “create” these animated shorts in-house. The studio, called INKubator, is said to specialize in gen-AI content creation and is already amassing a team of people to work there. It’s also being reported that Netflix is trying to fill more roles, and has listings up for those.
One listing for a job which Netflix appears to have now removed, describes Netflix’s plan to eventually create long-form content with generative AI. So the goal seems to be to transition from short-form to long-form, or to include both at some point. This is a good time to remind you that Netflix in 4K is $27 a month. Apple TV Plus, meanwhile, is $12.99 a month and has some amazing content to watch. Most of which, if not all, is in 4K.
The post Netflix spits in the face of creatives with its new Gen-AI content push appeared first on Android Headlines.
