Several countries have restricted social media accounts for teens, citing child safety concerns. Since Meta owns most popular social media platforms, it is impacted the most. Now, a new report claims Meta is paying influencers to promote its Teen Accounts as a safer option for young users. It reportedly used events, celebrities, and parenting influencers to push this message as governments consider stricter rules.
Meta uses influencers to fight against social media bans for teens indirectly
As per the Tech Transparency Project, Meta held a special event in Sydney in July 2025, five months before Australia’s under-16 social media ban law was announced. The tech giant invited parenting influencers to a waterfront venue and gave them scout badges and gourmet s’mores. The firm encouraged the influencers to speak against broad social media bans for teenagers.
Moreover, the report claims that Meta used a similar strategy in more than a dozen countries where governments are considering age limits for social media. It has held multiple events such as Instagram Safety Camp and Screen Smart. It has directly worked with actors, radio hosts, psychologists, and parenting influencers to promote Teen Accounts.
For reference, in one of its recent events in Indonesia, Meta invited popular actor Darius Sinathrya. He later promoted Teen Accounts on his Instagram channel with 1.8 million followers. In India, actress Juhi Parmar posted a story assuring parents that teenagers are safe online. Brazilian actor Douglas Silva, who has three million followers, shared a similar message.
Child safety concerns are growing worldwide
Meta says Teen Accounts are made specifically for teens and don’t pose any harmful effects. However, The Washington Post previously found problems with the accounts’ ability to block harmful content. TTP said its own findings showed similar weaknesses. Another investigation found Instagram serving sexual content to Teen Accounts. All such reports have made parents and governments question the child safety features of social media tools. As usual, Meta has denied the allegations, stating the campaign is misleading.
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