Google wants to help publishers and content creators reach new viewers and current viewers more often with a new features for Search that it’s calling Search Profiles. These new Search Profiles are a lot like the profiles you’d find for people you follow on platforms like X, Instagram, Threads, Bluesky, and other social media platforms.
Google says that its plan with Search Profiles is to help with discovery of content. These profiles are a “sharable space to highlight content across platforms, and help audiences find accurate, up-to-date information about sources on Search.”
By clicking on a Search Profile, you’ll be able to find a collection of information about a particular publisher or content creator. This can include links to the website, other social medial profiles like on TikTok or X, and a variety of different content such as videos and articles. It’s essentially a one-stop shop for everything about that publisher or creator. There’s even a button at the top to follow them on Google if that isn’t something you already do.
Google says that Search Profiles will start with publishers and creators that have a “sizable following”
Google seems to have a plan to eventually offers this option for a huge number of publishers and content creators. But it’ll be starting smaller with groups or people that have a “sizable following.” Google says that there will need to be a large following on at least one social platform. So that could be YouTube, TikTok, X, Instagram, maybe even Twitch.
For publishers and content creators that meet the requirement, they can “claim their profile” and then customize it in a variety of ways. This includes adding an avatar, a bio, and other notable details like website and social media info. Google also says that claiming a profile may “trigger the creation of a knowledge panel.”
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