Google just released a very, very interesting piece of information. Via its Android Developers handle on X, the company said that foldable smartphone users spend A LOT more on in-app purchases than standard phone users.
Google says that foldable smartphone users spend 14x more on in-app purchases
To be more accurate, Google said that foldable smartphone users spend 14x more on in-app purchases than standard, slab phone users. The company also added that those users expect adaptive layouts in apps.
Hearing that foldable smartphone users spend more on in-app purchases would not be surprising, but now that we know that it’s 14x more, that is a bit weird.
It makes sense that they’re spending more as foldable phones cost more; hence, it’s safe to assume that most users who buy foldables have more money to spend. This difference is staggering, though.
Google, unfortunately, did not share more detailed information about the trend
It would be great to see more information released by Google on this subject. For the company to provide us with how many of those in-app purchases are game-related, and how many are app-related. Spending based on region would also be great to check out.
Foldable smartphones have been expensive from the get-go. With these price bumps caused mainly by component costs, the prices for foldables have skyrocketed, and chances are that the trend will continue.
Let’s take Google’s phones as examples. The Google Pixel 11 Pro Fold starts at $1,900, while the Pixel 11 Pro kicks off at $1,100. That’s not exactly double the price, but it’s not far from it either.
If we compare that to the regular Google Pixel 11, which starts at $899, it’s more than double the price. The same can be said for phones from other companies. Book-style foldables, especially, are a lot more expensive than regular slab phones. Flip phones are a different thing entirely, but considering how much more popular book-style foldables are, that’s probably the vast majority of in-app purchases Google is talking about.
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