Last week, to everyone’s surprise, Apple raised the prices across its product lineup. It seems that this was in response to the increasing memory prices, and unsurprisingly, a lot of people weren’t thrilled. In fact, Senator Bernie Sanders has taken to X where he called Apple CEO Tim Cook “greedy.”
Senator Bernie Sanders calls Apple CEO greedy
According to Sanders’ post, he called the Apple CEO greedy, especially on the back of the company’s profits in 2025 where it made $112 billion. “Corporate greed is Tim Cook, the billionaire Apple CEO, claiming that hiking prices on Apple products by over $200 is ‘unavoidable’ after it made $112 billion in profits last year & spent $310 billion on stock buybacks. These price hikes aren’t unavoidable. They’re unacceptable.”
Surprisingly, the comments to his post haven’t exactly been supportive. While many are undoubtedly unhappy with the price increase, the comments section appears to be quite objective about it. Some comments point to how memory prices have nearly doubled, making these price hikes unavoidable.
Some are also pointing out Cook’s duty as the CEO of Apple, in which he has to have Apple’s best interests at heart, even if it means raising prices and risk making customers unhappy. After all, if profit and revenue falls, so will Apple’s shares. In fact, following the price hikes, Apple’s stock actually fell by 6%.
Unfortunately, the entire industry has been affected
That being said, Apple isn’t the only company affected by the price hikes. Granted, many people use Apple’s products and plan to keep using Apple’s products, which is why the company’s decision to raise its prices caused quite a bit of backlash. But like we said, Apple isn’t alone in this.
In fact, many PC builders are waking up to find that building a PC has become incredibly expensive. This is due to memory price hikes, which cause components like RAM and storage to become more expensive than before. Even Valve raised the price of its 1TB Steam Deck by a whopping $300 in response to this.
Unfortunately, many believe it will be a while before we see prices drop back to more reasonable levels. Some believe it could last beyond 2030, while others believe it could start easing around 2028. Either way, it’s going to be something we’ll have to live with for the near future.
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