If there is one thing many people seem to praise Apple for it would be their hardware. The company makes excellent hardware that feels premium and durable. But sometimes, the software is lacking. For instance, putting aside the broken display issues, many feel that the iPhone Duo’s software is a bit behind on what Apple envisioned for the phone. So much so that Apple CEO John Ternus is pushing for faster software engineering.
Apple CEO wants software engineering to speed up
According to a report from Bloomberg’s Mark Gurman, new Apple CEO John Ternus is reportedly pushing software engineering to speed things up and “accelerate” Apple’s roadmap for software.
Gurman says that Ternus and Apple software SVP Craig Federighi recently had a closed-door meeting. “Desiring more and frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors, Ternus pushed his software chief to accelerate the company’s road map and move quickly beyond merely making necessary improvements to Siri.”
The report also highlights what could be a potential reason why Apple’s software feels like it’s running behind its hardware. Apparently, Federighi is known for being especially hands-on in meetings and major decisions. He is also known for pushing back vigorously on proposals he disagrees with. This seems to suggest that Federighi might be overriding a lot of other ideas that could have allowed Apple’s software to keep up with its hardware.
It also turns out that Federighi has a somewhat “near-future” approach to software. The executive reportedly only plans for a 12-18 month timeframe. This is versus the years-long roadmaps Apple uses for its hardware plans.
Does slow and steady win the race?
Now, sometimes slow and steady isn’t a bad thing. Some of you might recall that when Apple released iOS 11, it was such a buggy release. So much so that for iOS 12, instead of packing it with new features, Apple chose a more conservative approach. However, the launch of the iPhone Duo actually highlights how Apple’s software still needs a lot of work.
Hopefully, Apple will find some kind of middle ground. Where its software will match its hardware without creating a ton of bugs and headaches for its users.
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