Well, it’s official. After months of teasers – and Steph Curry basically wearing the thing on Instagram every other week – Google finally pulled the curtain back on the Fitbit Air. And the Fitbit Air is now official. Pre-orders kicked off today, May 7, over on the Google Store, or Amazon. The official release date is set for May 26, 2026.
This is Google’s first real shot at a Whoop competitor, and honestly? It looks like a pretty serious one. It’s also the first new Fitbit hardware since the Charge 6 back in 2023, so it’s been a minute.
Price, Colors, and What You’re Actually Getting
Let’s talk numbers. The Fitbit Air comes in at $99.99, which is wild when you compare it to Whoop’s $199-a-year subscription model. No mandatory subscription here, either — though Google is throwing in three free months of the newly rebranded Google Health Premium (RIP Fitbit Premium) if you pre-order before May 26.
The device itself is a small pebble that pops in and out of interchangeable bands. You’re getting four band styles: the included Performance Loop, plus the Active Sport, Elevated SoftFlex, and a fancier Metal Mesh option. Colors include Obsidian, Fog, Lavender, Berry, Moonstone, and Porcelain, with the metal mesh coming in Silver and Warm Gold. Extra bands run $34.99 each – way cheaper than Whoop 5.0’s $49.99 bands.
Spec-wise, you’re getting 7-day battery life, 24/7 heart rate tracking, AFib detection, HRV, automatic activity tracking, sleep tracking, 50-meter water resistance, Bluetooth 5.0, and a USB-C magnetic charger that hits a full day in 5 minutes. The pebble itself weighs just 5.2g.
It works on both Android and iOS, which is a nice change of pace from the Pixel Watch 4 being Android-only. Google’s clearly thinking bigger here, and at $99, this thing has a real shot at making Whoop sweat.
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