Tariffs. Seven letters, strung together to form a word that is currently causing economic uncertainty around the world as the US administration embarks on its new international trade policy. Clearly, these are controversial, with folks from all sides of the fence voicing their concerns about the impact on the economy, and on the spending power of average Americans. But here’s the thing: this perceived turmoil may also offer the American auto industry a golden opportunity to unlock a new level of innovation, and change the way it develops and produces cars, thanks to stiff competition from international car companies.
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