VW Could Milk GTI And R Badges In America. Here’s Why It Won’t

As much as Americans love Volkswagen’s GTI and R performance models, the two badges barely make a scratch on the brand’s lineup in the US. Meanwhile, Volkswagen has offered at least five other models wearing the GTI badge around the world and six with an R on the back. Why doesn’t the US get more fast VWs? The company’s US product planning director explains it, though it comes across in a very strange way.