Toyota Is Quietly Redesigning Its Cars To Save Money. Here’s The Catch

When it comes to maximizing revenue, reducing costs is key. It can be done in a few ways, but it takes smart thinking to do it without hurting workers and lowering the quality of the product. That’s something Kenta Kon, Toyota’s newly appointed CEO, is working on. Toyota is far from financial trouble, but between developing lower-volume performance cars and competition from Chinese brands, profit margins have dropped, and that doesn’t please shareholders.