You must remember that meme video of Sundar Pichai where he can be heard repeatedly uttering the word AI for what felt like a full minute. It was a clip stitched together from his Google I/O presentation, which was all about AI, and that is indeed the state of Google right now, too. The company is trying to bring AI to every nook and cranny of its consumer products, be it Android or Chrome. Even its marquee product, Search, is slated to become AI-first, as if it’s already not heavily promoting AI search results.
When Google is so adamant about pushing AI through Search, it’s sort of ironic that it suggested a user go with DuckDuckGo if they wanted an AI-free experience. With an abundance of AI literally everywhere you look, people have already started looking for online experiences that aren’t marked by AI just for the sake of it. I think that will become the selling point for digital services, much like an ad-free experience once was.
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