Automakers have spent the last decade trying to convince the American public that pickup trucks are luxury vehicles, relentlessly pushing prices as close as possible to the six-figure threshold, and beyond. Stellantis took this philosophy to its absolute apex with the introduction of the 2025 Ram 1500 Tungsten, a flagship trim boasting an $87,000 sticker price and new-to-the-segment opulence. Yet, the truck sector delivered a brutal reality check, shaving an average of $20,000 off its value in 12 months.
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