The pickup truck market is one of the most lucrative automotive sectors in the US, given the popularity of the vehicle type with American buyers. This is evidenced by the consistently dominant performance of full-size trucks offered nationwide, with the Ford F-Series and Chevrolet Silverado models claiming a clear 1-2 in the 2025 sales stakes. While Ford managed to sell over 800,000 of its F-Series, the closest car in the ranking is Toyota’s RAV4 SUV, of which the brand shifted 479,288 units.
Â
