Sony CEO Hiroki Totoki wasn’t too concerned with the PS5 hardware success once the memory shortage hit, calling the timing “lucky” for the company as it began to shift its strategy for the future of PlayStation and the remainder of the PS5’s life cycle as a current console. The memory shortage has hit many consumers electronics markets particularly hard. Both the PS5 and Xbox have gone up in price multiple times since they launched back in 2020, with the most recent price jump being due to the memory shortage.
Nintendo had to increase the price of the Switch 2 by $50 even though it held out on raising the price for more than a year. RAM kits for PC users, GPUs, CPUs, gaming desktops, gaming laptops, all of them have become more costly in the wake of AI data centers and their ever-growing appetite for memory. The recent price increase has certainly hurt the PS5 hardware sales numbers, but Totoki still isn’t worried.
Sony CEO Hiroki Totoki says the memory shortage was lucky timing for the PS5
While the memory shortage has not been lucky timing for many consumers, it was lucky timing for the PS5 in Hiroki Totoki’s point of view. Specifically in regards to the hardware sales. Sales dropped, but Totoki hasn’t been concerned with this.
Totoki tells The Wall Street Journal in a recent interview that because the PS5 was already in the back half of its life cycle, Sony had already shifted from of its main focus of marketing the PS5 console, to focusing on software. Such as its PS Plus subscription service. In fact, Totoki says that PS Plus will be a big focus going forward. Sony is still undecided on the official release date of the PS6, which means the PS5 and services like PS Plus will be what helps to sustain its PlayStation business for the time being.
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