Two weeks ago, Omdia released a smartphone market report for Q3 2026. In it, the company talked about the market in general, and the market share that the top 5 companies share.
Well, the company is now back with another report, and while this one is also focused on the smartphone market for Q3 2026, it talks about global smartphone shipments rather than the market share of companies.
Global smartphone shipments fell by 20% in Q3 2026
Omdia reiterated that global smartphone shipments fell by 20%, and that this is the lowest third-quarter total since 2013. With that in mind, global smartphone shipments in Q3 2026 reached 254.7 million units, which is 20% less than a year ago.
Rising smartphone prices are the reason why, and that is caused by the high memory chip prices that keep on rising, and general component prices that have increased a lot.
Samsung is still the number one smartphone manufacturer. The company managed to ship 57.8 million smartphones in Q3 2026, which is a 5% decline YoY. The company is now holding 23% of the market, which is a 4% increase YoY.
Apple is the only company that didn’t ship less phones than last year
Apple is close second with 56.5 million smartphones shipped in Q3 2026, which is the same number the company delivered a year ago. Apple is holding 22% of the market, and it managed to increase its market share by 4%.
Xiaomi is third with 30.7 million phones shipped, which is a considerable 29% decline compared to a year ago. It holds 12% of the market now, which is a 2% decline compared to a year ago.
OPPO is third-place with 23.4 million phones shipped, and that’s a 39% decline YoY. The company is holding 9% of the market, which is a 3% decline compared to Q3 2025.
Vivo closes out the top 5 list with 19.3 million phones shipped; that’s 33% less than a year ago. The company is holding 8% of the market, and that’s 1% less than a year ago.
The top 5 companies are holding 74% of the market
All the other companies managed to ship out 67 million phones in Q3 2026; that’s a 28% decline compared to a year ago. That leaves a 26% market share for all the other companies that are not in the top 5, and that’s 3% less than a year ago.
So, as you can see, only Apple’s shipments did not decline, while Samsung has seen a minor decline. Everyone else suffered quite a bit compared to a year ago.
The post Smartphone Market Took a Brutal Hit in Q3 2026, and Only Apple Avoided the Damage appeared first on Android Headlines.
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