Reddit, the community-focused aggregator, is turning conversations of its users into AI-powered product reviews. The new move offers online shoppers a new way to research products before purchasing them. The company has started testing Reddit Reviews, which is a feature that uses AI to organize product discussions from different sub-reddits into dedicated review pages. Reddit says these pages bring together real user experiences, common likes and dislikes, apart from the product comparisons.
Reddit’s new Reviews section uses AI to organize real user experiences
According to the blog post, the new Reddit Reviews section gathers discussions from across the platform’s sub-reddits. Then, it converts them into organized product information. Reddit users can now find opinions about different products without going through different posts and comments. Essentially, the new feature takes discussions scattered across Reddit and packages them into clean summaries.
Reddit’s post mentioned that it wants to help buyers under the context behind recommendations rather than showing them a collection of opinions. The new section also shows important points from these discussions while keeping the original chatter accessible. Whenever a shopper searches for a product, the new page shows a visual breakdown of how other users feel about it.
Each review page in the application shows conversations that are positive, mixed, or negative. Reddit also highlights regular themes to show what buyers like and dislike about a product. For example, a coffee maker review could mention how easy it is for first time users to use or how much counter space it requires. Reddit also said that some review pages will have item photos, prices, and purchase links.
The initial rollout covers around 10,000 popular products
Reddit is rolling out the new reviews section with 10,000 products, which it has frequently discussed across four categories. These categories include Electronics, Health & Beauty, Home & Garden, and Fashion & Apparel. Reddit isn’t limiting the Reviews to just summarizing chatter about individual products. The platform is also adding ways to find alternatives and find other products within the same category.
The company has mentioned that businesses can’t pay to have their products listed in these reviews. Discussions among users heavily shape the content, as volunteer moderators, a safety team, and user voting work together to limit spam and inauthentic activity.
Reddit is starting this new test with users in the US across iOS, Android, and the web. The company is going to add more items and categories next year before offering the feature beyond the US. The platform is also making its search bar more commercial. Also, last month it introduced a new For You custom feed.
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