The phrase price hike seems to be the name of the game these days, with the NVIDIA SHIELD TV Pro being one of the latest devices to receive an increase in cost, following the likes of several phone models throughout the past 10 months. For example, the Galaxy S26 series from Samsung launched in Q1 at higher prices than the Galaxy S25 family counterparts did in 2025.
Samsung also just raised prices on those phones again this week across the US, South Korea, the UK, Europe, and Canada. On top of that, it has raised the prices of its affordable Galaxy A series phones as well. Google Pixel 11 series phones cost more than the Pixel 10 series did. It’s a pattern that has continued throughout the year, where virtually ever single consumer electronic product that has RAM and storage in it, has gone up in price because the companies that make them are looking for ways to counteract higher costs of manufacturing.
The high cost of RAM driven upward by AI data centers and their high demand for resources, isn’t showing sign of slowing down either. Companies like Micron and SK Hynix believe that the RAM crisis could last until 2030, with prices on memory going up again in 2027.
The NVIDIA SHIELD TV Pro now retails for $299.99
The NVIDIA SHIELD TV Pro has been one of the most popular Android TV boxes to hit the market since it first landed about seven years ago, but if you thought its age would stop NVIDIA from a price hike, you’d be wrong, because the SHIELD TV Pro now costs $299.99, up from its original price of $199.99.
What’s more, is that on top of the price hike, you can’t even find the product in stock. Both Amazon and Best Buy show that the item is sold out. If you look on Google Shopping, you’ll even see a listing for the NVIDIA SHIELD TV Pro at 75% off, with a listed regular price tag of $300 down to $74.99. But when you click on the listing it shows the regular $299.99 price, with no stock available.
There is stock on Amazon, but it’s from a third-party seller listing at a price of $384.93, a 3.5 out of 5 star rating, and only 64% positive reviews.
The post NVIDIA wants you to pay $100 more for this 7-year old device appeared first on Android Headlines.
​Â
