After taking back its decision to acquire Warner Bros. Discovery and HBO Max, Netflix has now acquired an AI-tech filmmaking company. It has officially confirmed the acquisition of InterPositive, a tech company founded by actor and filmmaker Ben Affleck that develops AI tools focused on filmmaking.
Netflix buys AI filmmaking company founded by Ben Affleck
In an official statement, Netflix confirmed that it has acquired InterPositive, a company focused on building AI-powered software for filmmaking professionals. The startup was founded by Ben Affleck and has spent recent years developing tools that assist with complex stages of film production. They are designed to help filmmakers organize footage, streamline editing, and improve collaboration during post-production.
Netflix might soon integrate this technology directly into its ecosystem. With this move, the streaming giant hopes to strengthen its ability to support directors, editors, and creative teams. Further, the firm stresses that the goal is not to replace creators or professionals. It rather aims to complement their work and increase the overall productivity and quality.
The goal is to complement professionals, not replace them
The acquisition brings the whole InterPositive team into Netflix. Affleck will join the company as a senior advisor. He will guide the development of AI systems intended to enhance filmmaking rather than automate it completely. Netflix said its long history has combined storytelling with technology. The company believes these new tools can expand creative options for filmmakers.
Netflix is already among the world’s most powerful streaming companies. Its recent adoption of AI-powered filmmaking tech into its ecosystem might as well inspire other companies to develop or integrate similar AI tools. Moreover, by confirming the actual intention of the acquisition, the company also gives relief to critics worried about the impact of AI on filmmakers’ jobs.
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