Meta is facing a new backlash right now over its new AI tool, Muse Image. Apparently, this tool can generate pictures using other people’s profile pictures without even telling them. This is just one of many text-to-image tools that are publicly available; however, Muse Image works in the Meta AI app, the web browser, as well as on WhatsApp and in Instagram Stories. Meta does say that users can opt out of being used, even on a public account.
This isn’t a good look for Meta, and as Donald Campbell, advocacy director at tech justice non-profit Foxglove, said, it’s an “obvious recipe for disaster”. Campbell points out that we have already seen a catalogue of harm from non-consensual AI-altered images on social platforms in the last year alone. And this is only going to up the ante.
Here’s how you can opt out of allowing Muse Image to use your photo. Go into the Instagram Settings menu, select “Sharing and Reuse” and switch off “Allow people to reuse your content on Instagram and with AI features at Meta” for posts and reels. It’s a bit buried and doesn’t sound like a setting that would be used for Muse Image, but it is.
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This is actually very scary. AI tools like Muse Image have become very, very good lately. So good that it’s very difficult to tell if something is real or AI-generated. And now that it can use your photos without your knowledge, that’s a step in the wrong direction.
The best thing to do here is to make sure to turn off the Setting mentioned above and stop using Instagram as much.
This is yet another invasion of privacy from Mark Zuckerberg and Meta, who obviously hasn’t learned from the past, or the recent outcry over Meta Glasses.
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