When you buy a brand-new luxury car, the flex isn’t just that you can afford a Maserati Ghibli, it’s that you can afford to eat the depreciation. By the time you trade it in, it might not be worth half of what you paid for it. For the first owner, that’s no problem; they’ve got cash to spare. For the second owner, that’s actually an opportunity to buy a six-figure luxury car at a mid-range price.