New Market Luxury
Chinese automakers have been expanding and developing rapidly. The industry’s scale and the sheer amount of support their automotive industry receives allow them to continue producing cars. In a relatively short time, the quality and capabilities of Chinese-made cars have improved, and they’re expanding into new areas.
These companies tout new energy-focused products, whether EVs or PHEVs, but some brands are now positioning luxury as a selling point. Infamous custom builder Mansory is taking notice, having just revealed its first Chinese brand collaboration.
Mansory
Mansory x Zeekr 9X
Mansory only adds its “unique” touch to what they consider to be exclusive, super-luxurious cars. Zeekr, as a brand, has been able to present itself as a fairly normal one compared to other local Chinese brands, and the 9X, which debuted last year, is supposed to be their take on the Rolls-Royce Cullinan.
As Mansory is known to do, the German tuner threw the baby out with the bathwater in terms of sprucing things up for this build. The 9X Mansory features a whole new body kit, with more aggressive designs for the hood, the front bumper, and a very Rolls-Royce-looking grille. It has new panels on the fenders giving it a wider stance, new side skirts, and darker exterior trim pieces.
Looking at the rear actually shows some restraint on Mansory’s part, with a new diffuser design featuring quad exhausts and a Mansory badge on the rear bootlid. It looks clean and modern.
Interior-wise, the 9X now features a mix of white leather, black elements, and some gold touches, giving it a luxurious feel. The main change comes with new doors that open from the rear hinge, which aid entry and exit and look really cool when opened.
Mansory
All Show, Same Go
When it comes to performance, the Mansory 9X is the same as the most powerful (non-Mansory) 9X. This three-motor layout makes a total of 1,381 hp with a 0-60 mph time of just 3.1 seconds. Mansory usually adds some oomph along with the aesthetic upgrades, but with over 1,381 on tap, they probably didn’t see the need.
Comparing it to other Mansory builds, the Zeekr 9X is relatively tame, which could be them playing it safe since it’s the first for the Chinese market.
Mansory
