When Kalibrate CEO Charles Wetzel got his start in the location analytics business in the 2000s, it was almost exclusively a services business. More recently, software has come into the picture. “The nice thing with software is that software has allowed us to pivot and produce analysis much quicker,” Wetzel told Connect CRE in an onsite interview at ICSC Las Vegas. “A lot of people initially assumed that you could do it with software alone.
“But I think what we’ve found over the years is that while you theoretically can do services only or software only, if you can blend the two together and bring the art and science together and leverage the power of technology, the solution not only lasts longer but is more robust in the delivery,” he continued.
Watch the video below for Wetzel’s insights into the following questions:
- How Kalibrate’s blend of expertise and technology outperforms standalone software or consulting
- An example of Kalibrate uncovering market potential that a restaurant or retail client might otherwise have missed
- How Kaibrate is evolving its data models and analytics to help clients anticipate structural changes instead of just reacting to them
- How Kaibrate is evolving its data models and analytics to help clients anticipate marrket changes instead of just reacting to them
The post Kalibrate’s CEO on Blending Services, Software in Location Analytics (VIDEO) appeared first on Connect CRE.