- Jeep is exploring a modern Willys revival for European markets.
- It could take the form of a low-cost EV targeting Chinese rivals.
- Jeep will expand its European lineup to six models by 2030.
Jeep might not be part of the massive Stellantis stand at the Paris Motor Show, but it still managed to steal our attention with an unexpected announcement. The European chief of the American brand hinted at a new project inspired by the spirit of the iconic Willys Jeep.
Xavier Peugeot, Head of Jeep Brand Enlarged Europe, revealed bits of information about the future project during a press briefing in Paris. As reported by Autocar, he said that the Willys is a key topic of interest for the brand, and one of several new ideas for future products.
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The high-ranking official clarified that Jeep is “not confirming any concrete launch”. Still, he implied that the Willys project could follow after the confirmed launches from Jeep’s current “Road to 2030” strategic roadmap.
During the presentation, Peugeot showed an image of the Willy’s Jeep next to a wooden crate, featuring a “Not Fragile” stamp. This explains the mysterious teaser of a shipping container shared by Jeep last week.
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Italian media Quattroruote reports that Jeep is currently evaluating ideas combining a compact footprint, off-road capability, electrification, and iconic styling. This suggests that the Willys revival could be positioned in the small segment, potentially below the Avenger and the future Renegade.
Peugeot admitted that Jeep’s values are important to fight the Chinese models in Europe, with the Willys described as “a key card to play.” Still, the project is at an early ideation stage, with the European chief adding: “Give us some time and we’ll come back to tell you more.”
Jeep
Reading between the lines, a new Willys-inspired Jeep is not expected to hit European markets before 2030. While details are scarce, we picture a small boxy SUV with a no-frills character, an electrified powertrain, and an affordable price tag. However, before the project gets the green light for production, Jeep has several new models in store.
More SUVs For Europe
The company plans to expand its European lineup from two to six models by 2030. The recently facelifted Avenger and the new Compass will be joined by a new generation of the Renegade, the fully electric Recon, a yet-unnamed B-SUV (subcompact) and and a flagship D-SUV (midsize) developed in collaboration with Dongfeng.
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Xavier Peugeot confirmed the upcoming arrival of the Renegade, adding that Jeep “would be mad not to consider it” based on the sales of the original. He also said that the Recon will arrive in Europe in 2027 serving as a fully electric replacement for the five-door Wrangler.
Jeep
