The iPhone Ultra won’t be a cheap phone. Regardless of what the rumors are saying about its price, we know it won’t be cheap. But despite that, Apple is reportedly optimistic about it and is apparently planning to make as many as 10 million units. But despite that, the iPhone Ultra could be in limited supply.
iPhone Ultra limited supply
According to a report from Nikkei Asia, it suggests that the iPhone Ultra could be limited in supply at the start. This is because the report claims that iPhone Ultra production is only hitting a few hundred a day. Apple is ramping up production, but they’re doing so at a slower pace. This means that when it does become available, it could be in short supply.
The reason Apple is going slow with production isn’t necessarily because of production issues, but rather because of quality control. We have heard earlier reports that Apple did run into production issues, but this time it’s more about ensuring quality. And it makes a lot of sense when you think about it.
The iPhone Ultra will be Apple’s first foldable. For a company that famously sat out on foldables since the beginning and waited years to step foot into the scene, there’s a lot riding on it. If Apple gets it wrong, it would be as if all those years of watching by the sidelines didn’t pay off.
Plus, if Apple is hoping to make a dent in the market, which is largely controlled by Samsung, it needs a near flawless launch. So going slow and steady feels like the right play, even if it means customers will have a hard time getting their hands on one.
Coming next week
In any case, we should have more info regarding availability next week. Apple has currently scheduled an event for September 9. That is when the company will officially take the wraps off its new iPhone 18 Pro, Pro Max, and Ultra smartphones. For those looking forward to new accessories and wearables, don’t worry.
The event is also expected to see Apple announce new Apple Watch and Apple Watch Ultra models. The rumors are also saying we should be able to expect new AirPods.
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