Scrolling through social media lately can feel exhausting when almost every photo and video looks synthetic or fake. Instagram boss Adam Mosseri admitted in a recent interview that public frustration around artificial intelligence is going to escalate. He warned that over the next 2 to 3 years, we are going to see “more frustration and anger, some of it founded, some of it unfounded” regarding synthetic posts.
Speaking on the Colin and Samir podcast, Mosseri opened up about creator anxieties regarding job loss and content scraping. He noted that when you talk heart to heart with creators, the outrage fundamentally comes down to “a fear of being left behind in some way.” Many human creators feel threatened as virtual personalities compete for eyeballs without needing travel budgets, photo shoots, or time off.
Creator anxiety and moderation dilemmas
Instagram started requiring synthetic profiles to identify themselves back in August. Still, policing fake accounts is a nightmare. Mosseri pointed out that automated detection systems produce errors, warning that “1 of the ways to really get a lot of people angry is to label real creators as AI creators by mistake” (via Fast Company). The platform also faces pressure over low-quality synthetic spam, though Mosseri believes the term “AI slop” is currently used too liberally across the web.
Banning synthetic media outright is impossible on a platform that serves hundreds of millions of daily users. Mosseri candidly admitted that “I don’t think it’s practical for us to try and ban AI content from the platform” as generative models keep expanding (via The Verge). That reality leaves human influencers on a level playing field with computer-generated accounts that algorithmically rank just as high in user feeds.
Shifting digital trust and raw authenticity
Viewers are rapidly moving away from default belief toward default skepticism whenever they scroll through digital media. Hyper-polished visuals now look suspiciously like automated generation, driving people toward unedited candid clips as proof of real human presence. Showing messy human flaws has suddenly become one of the strongest signals that a real person was actually standing behind the camera lens.
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