Customization is King
Automakers are trying their best to add more features and options to their products. Most of these features come in the form of customization options, allowing owners to be playful with their cars.
This is easier for some brands that are in the business of having global partnerships and collaborations with other known entities. Hyundai wants to leverage some of its tie-ups by offering a new product.
Hyundai
Peanuts and FIFA
Globally, Hyundai is working with the famed cartoon Peanuts and the international football governing body FIFA. The brand is bringing these partnerships closer to its customers by now offering new customization options on the Hyundai Bluelink online store.
Olabisi Boyle, senior vice president, product planning and mobility strategy for Hyundai North America, says that “The car is becoming one of the few places where people can reconnect with what they truly enjoy, whether that is the excitement of the World Cup, the nostalgia and optimism of PEANUTS, or simply feeling a little more present during everyday moments.”
Owners can now customize their in-car displays via over-the-air updates and choose from four distinct themes. Nature is a serene, inspired theme focused on calm visuals and organic elements. Next is the Hyundai Pony theme, a nostalgic option based on the brand’s first mass-produced model, which debuted in 1974.
The non-Hyundai themes start with the Peanuts characters, a set of three themes based on the beloved characters, like Snoopy, promising road-trip imagery and family-oriented design elements. Lastly, the FIFA theme features the official 2026 FIFA World Cup Logo as well as the Boston Dynamics Atlas and Spot robots. It will be a complimentary offering for the U.S owners until October 19, 2026.
Hyundai
Eligible Cars and Owners
The new Bluelink theme expansion service will be available for the following models:
- 2026 model year and later — Hyundai Ioniq 9 (initial rollout)
- 2026 model year and later — Hyundai Palisade (initial rollout)
- 2024 model year and later — Hyundai Santa Fe
- 2025 model year and later — Hyundai Tucson
- 2025 model year and later — Hyundai Santa Cruz
- 2025 model year and later — Hyundai IONIQ 5
Those who wish to participate must have active (and maintain) Hyundai BlueLink subscriptions. They must also create a user profile in their cars before installation. The good thing is that already purchased items from the store are active for the lifespan of the vehicle, and are transferable to new owners after the car is sold.
Hyundai
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