Hisense is kicking off 2026 with a bang, with the new U7SG TV, which is available in sizes from 55″ to 116″, and at a very impressive price point. Hisense sent over the 65-inch version of the U7SG, and I’ve been using it for a little over a month now, absolutely loving everything about this TV. But what really stands out for me is the anti-glare layer. This isn’t new for TVs or even new for Hisense. But this is the first time they’re bringing it down to cheaper TV units like the U7SG.
The Hisense U7SG starts at $1,299, and while that isn’t a super cheap TV, for miniLED, that is considered “midrange”. Hisense has brought over a lot of its popular features from its high-end TVs to the U7SG, including Hi-QLED MiniLED Pro, Native 165Hz Game Mode, Anti-reflection & Glare-Free, Hi-View AI Engine Pro, all in a slim unibody design.
So is this enough to get you to upgrade your TV to the new Hisense U7SG? Let’s find out in our review.
Pros
- 3,000 nits of peak brightness is incredible for this price
- Anti-glare layer makes a massive difference in bright rooms
- Four HDMI 2.1 ports, which is rare at this price point
- 165Hz native refresh rate with FreeSync Premium Pro for gaming
- Supports every HDR format you could want, including Dolby Vision IQ and IMAX Enhanced
- Built-in 2.1.2 Dolby Atmos speakers are good enough to skip the soundbar
- Google TV runs smooth and fast with no lag
- Pantone-validated colors are accurate and not oversaturated
Cons
- Viewing angles are limited due to the VA panel
- Google TV still has ads on the home screen
- Not as bright as the U8QG or some higher-end competitors
- Built-in speakers won’t satisfy audiophiles
Hisense U7SG TV Specs
Hisense U7SG TV Specs
| Screen sizes | 55, 65, 75, 85, 100, 116″ |
| Display technology | Mini-LED, QLED |
| HDR Format | Dolby Vision, HDR 10+, HDR 10, Hybrid Log-Gamma (HLG) |
| Refresh Rate | 165Hz |
| HDMI Ports | 4 |
| Platform | Google TV |
Hisense U7SG TV Review: Hardware and Build Quality
With the U7SG, Hisense has decided to keep the slim unibody design that it has used over the past few years, and it looks amazing. It doesn’t look like a “budget” TV; of course, the price tag also confirms that it’s not a budget TV. But it does look much more high-end than the TCL QM6K that I also have in another room.
On the backside of the TV, Hisense has included four HDMI 2.1 ports, which is great, and often times not included on a TV in this price range. Or, if it is, other areas usually get downgraded. With HDMI 2.1, you’re able to play games at 4K120 thanks to this 165Hz native panel that Hisense has included. There is also WiFi 6E, as well as a LAN port for wired connections and two USB-A ports. Hisense has included an optical audio input for those with older sound systems too.
Internally, Hisense has its Hi-View AI Engine Pro running the show, which is the same processor from its U8 series which I also reviewed last year. The Hisense U8QG was a fantastic TV, which I still use to this day in my living room and absolutely love it. The picture quality is pretty similar between the U8QG and the U7SG, though one thing that you’ll notice is that the U8QG does get a whole lot brighter. It does have a maximum of 5,000nits of brightness, while the U7SG is about 3,000nits. Both get insanely bright, though.
Now, on the audio side, Hisense has packed in 60W of power with a 2.1.2 channel setup that supports Dolby Atmos. The sound is good (more on that a bit later), but it likely won’t replace your soundbar.
The entire hardware package is quite good, especially for the price. As a reminder, as specified, this TV is about $1,499. So it’s not cheap, but considering the tech that’s inside, it’s a really competitive TV.
Hisense U7SG TV Review: Picture Quality
The Hisense U7SG gets incredibly bright. We’re talking 3,000nits of peak brightness here. That’s not quite as bright as the Hisense U8QG or even the new TCL X11L that was announced at CES this year. But that is much brighter than a lot of other TVs on the market today. Especially at this price point.
What really helps with the brightness is the anti-glare or anti-reflection layer. In a bright room, you need a brighter TV, especially when you’re fighting against reflections from the sun or other lights. I have the U7SG in my bedroom, opposite of a window that always has the blinds open, and that’s when you can really see the anti-reflection layer doing is job. It looks insanely good even with the sun hitting it. Especially when I compare it to the TCL QM6K that I also have, which does not have an anti-reflective layer. The crazy thing about it is, Hisense barely mentions this in their marketing – mostly because it’s not new, and was added last year. But this should be the biggest thing Hisense is promoting.
I’ve said before with other brands – like the new Samsung OLED TVs – that anti-glare or anti-reflection is the single-biggest upgrade for a TV right now. It’s an upgrade that you’re going to notice right away, and one that everyone can appreciate. Sure, adding more colors and better color accuracy is great, but that’s not something everyone is going to appreciate.
The local dimming does a lot of the heavy lifting here. Hisense doesn’t mention how many local dimming zones it has, but we do know that there are quite a few, and it is also very precise. Giving you incredibly dark and true blacks, without the blooming that some other TVs might have. It’s not as perfect as an OLED would offer, but this is also far cheaper than an OLED TV.
Colors on the U7SG are nice and vibrant, rich, and accurate. They aren’t oversaturated either, which is quite impressive, as a lot of TVs at this price point do have issues with oversaturation. Part of this is due to Hisense working with Pantone for color validation. Which, as we’ve seen with Motorola’s smartphones, that makes a huge difference.
On the HDR side of things, you’re looking at virtually every HDR standard you could want. This includes HDR10, HDR10+, HLG, Dolby Vision IQ, Dolby Vision Gaming, and IMAX Enhanced. Whether you’re watching an older title or a brand new one, it’s going to look amazing on this panel.
Now, it’s not all good news for Hisense. As there is a weakness with this TV’s panel, which is the viewing angles. Keep in mind that this is still a VA panel, so it’s not going to have the best viewing angles, unfortunately. So if you’re looking to use this in a living room for large gatherings, some viewers may suffer from poor angles. But if it’s in a smaller room, where you’re not off-center all that much, then it won’t be an issue. To be honest, I haven’t really noticed anything terribly bad about viewing angles with the U7SG, but it’s not perfect either.
Hisense U7SG TV Review: Sound
Hisense, along with a few other TV makers, have been on a mission to make the soundbar obsolete. Which is strange, because Hisense sells soundbars and subwoofers. But with its latest TVs, they are giving you fewer reasons to invest in a soundbar, and the U7SG is one of those TVs. It packs 60W of audio power with a 2.1.2 channel setup that also includes a built-in subwoofer. There’s upward-firing speakers for Dolby Atmos, and it sounds incredible.
Let me preface this by saying that I am not an audiophile; I don’t have a multi-thousand-dollar setup for audio in my home. Those who are audiophiles will likely still want a soundbar. But for the rest of us, there’s really no need to do it. I’ve been using the U7SG at a fairly low volume, all things considered, typically between 15-20, and it sounds amazing. Dialogue comes through crisp and clear, which is actually something that a lot of TVs in this price range struggle with. There’s a pretty good balance between the dialogue and background noise, and commercials don’t come across as blaringly loud compared to the actual show or movie you’re watching. This is a huge issue with a lot of TVs, and it’s very obvious with Paramount+.
The actual bass coming out of this TV is also pretty impressive. Now, yes there is a dedicated sub-woofer built-in, so this shouldn’t come as a surprise. It’s not going to rattle your walls, but the bass is quite good here.
Dolby Atmos is also a nice touch here, and while it’s not going to replace a dedicated Dolby Atmos soundbar, it does a great job of getting close. Definitely a good option for those that don’t want to spend thousands on a Dolby Atmos soundbar, or have the time to set one up.
The audio set up on the Hisense U7SG is quite good, especially for its price range.
Hisense U7SG TV Review: Software
Like with most of Hisense’s other TVs over the past decade or so, Hisense is using Google for the on-board software here. This time around, it’s Google TV. And it is probably the best smart TV platform on the market today. Simply because it works just like Android, which nearly 80% of the world uses. It also has all of the Google features and apps like Gemini included, as well as hundreds of thousands of apps available, including Netflix, Hulu, Paramount+, and more.
Of course, the home screen is where Google TV really shines and makes it so good. You’ve got a selection of titles you’ve either started watching or Google is recommending to you, as well as your most popular apps, which can be customized. And then there are even more recommendations below that.
Google also has different tabs for Live, Apps, and one for Gemini now. Google is really going all-in with Gemini on Google TV now, and it does work really well on TVs. It’s really helpful for searching for content to watch, as well as downloading apps, finding out the weather, and really anything else you want Gemini to do.
Performance-wise, Google TV absolutely flies on this thing. Which is not something I’ve always been able to say. Just a few years ago, TV makers were using much slower and cheaper processors to power smart TV OS’s like Google TV. Which made it feel insanely slow. In fact, an older Hisense TV that I have has a Google TV Streamer plugged into it, because the built-in Google TV OS is just so slow. But on the U7SG, performance is not an issue.
The only real complaint with Google TV is that there are ads included. Now it’s not as bad as it might sound. It’s mostly at the top of the home screen, and not everything in the carousel is an ad. But there are ads. Which sucks for a TV that’s $1,500, but this is more of a Google decision than a Hisense decision. Keep in mind, Google is an ad company first.
Should you buy the Hisense U7SG?
For the majority of people, the Hisense U7SG is going to be the TV to buy. It sits in that sweet spot of being a somewhat high-end TV, but without that high-end price. Now, yes, in 2026, in this economy, this is still quite an expensive TV. But remember, you get what you pay for.
The biggest reason to buy this TV? Peak brightness and anti-glare. These are the real stars of the show here, and make it so you can put this TV in any room in your home. It’s not a perfect TV, with the viewing angles being the biggest weakness, but if you’re putting it in a smaller room, this won’t affect you as much as you might think.
If you bought a TV in the last year or two, you don’t need to upgrade. Unless it was a bargain basement TV you got on Black Friday. Most people upgrade their TVs about every three to four years. And if you have the money to spend, you should really compare this to the Hisense U8QG, which is older, and started at about the same price, but now it’s much cheaper (we’re seeing the 55″ for about $699), with higher peak brightness, and it still has the anti-glare layer too.
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