- Google has increased the price of its TV Streamer 4K by 50%.
- It pegs the increase to rising component costs.
- Along with the Streamer, Google is also hiking prices for certain models of the Nest Cam and doorbells.
The Google TV Streamer 4K, launched in 2024, is one of the most capable devices for converting any screen or an older dumb LCD or plasma TV into a smart TV. The Streamer’s 4GB RAM provides ample headroom for the ad-ridden Google TV homepage to load and scroll very easily, while offering bragging rights for the quickest Google TV updates. However, that bigger-than-others RAM is now adding to Google’s manufacturing bills (thanks to AI-driven RAM and storage shortages), and it’s being passed on to consumers.
Google’s streaming hardware, which was selling at a 25% discount back in July, is now seeing a sharp 50% price hike. With this change, the TV Streamer, launched in 2024, is now available for $149.99 — up from $99.99. The prices have already been updated at the Google Store and Best Buy, but Amazon and Walmart continue to sell remaining units at the older price.
