According to a new report, Google TV (and Android TV) is the third-largest streaming OS in the US market. The top spot is not really a surprise here. It’s Roku, which is comfortably topping the chart, followed by Amazon’s Fire TV platform. That’s quite an achievement for Google TV, considering it has surpassed platforms from big names like Samsung, LG, and even Apple TV.
Google TV reportedly secures third place in the US streaming OS market
Going into details, The Streamable this week has published new data from Hub Research, ranking the top streaming OS platforms in the US market. As said, Roku is dominating the chart with 37% of the overall market, with Amazon’s Fire TV sitting in a distant second place with 17% market share. Then we have Google TV (along with Android TV) making up 14% of the US streaming OS market share.
With this, Google beat out Samsung’s Tizen, Apple’s tvOS, LG’s webOS, and other similar platforms on the market. For reference, Tizen and tvOS make up 8% of market share each. Meanwhile, LG’s webOS holds 5% market share.
Quite popular among major TV brands
It’s not entirely surprising, though. Google TV is quite popular among major TV brands. TCL, for one, which is a growing player in the global and US TV markets, uses Google TV on many of its sets. HiSense and other brands also offer Google TV models. Even Walmart, which acquired Vizio to expand its own smart TV software, sells Google TV sets and streaming devices.
Earlier data showed Google TV trailing behind Samsung’s Tizen platform in North America. However, the latest report may show a different picture because it also includes TV streaming platforms, not just smart TVs.
The report also asked smart TV users which AI-powered TV feature they would find most useful. The top choice was the ability to “exclude stuff you dislike,” followed closely by “finding similar content you’ll like.” If you’re a Google TV user, you know it already offers both of these. The third option was “recommend from multiple apps.”
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