Google’s fight with the EU continues. Back in July, the European Commission handed Google a list of changes in order to make things right.
The EU wanted Google to make Android more open to rival AI assistants, and to share Google Search data with competing search providers. Needless to say, Google didn’t like that, and it’s now trying to fight it in court.
Google has decided to appeal the European Commission’s Android & Search decision
Based on a report by Bloomberg, Google made an appeal against the European Commission’s Digital Markets Act (DMA) decisions via the EU’s General Court in Luxembourg.
Let’s talk about the Android aspect first. The European Commission wants competing AI assistants to have deeper access to Android. Google has 12 months to comply. One required change is that users are allowed to activate competing AI assistants with voice commands. So you could basically replace Gemini with ChatGPT, for example.
Now, regarding Google Search, Google has until January to give rival search providers access tos ome of the search data it collects at scale. The EU believes this could help smaller competitors compete with Google.
Google is worried about users’ privacy
Google has privacy concerns, however. Oliver Brethel, the company’s senior director of competition, said that people regularly turn to Search with deeply personal questions. That ranges from relationship questions to medical ones. He said that sharing that information without proper safeguards could harm users’ privacy.
As things stand, the European Commission didn’t say Google violated particular requirements. It simply laid out changes it believes Google needs to make to comply with the DMA. Well, Google disagrees, hence the appeal.
We’re not sure how long this process will take, of course, but it’s not likely Google will succeed in its appeal. Perhaps there’s a middle ground that can be reached, so that users’ privacy is protected.
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