Virtual meetings are about to feel much less like flat, isolated video grids. Google is officially expanding Google Beam—its immersive 3D video platform—to new international markets while launching a unique network that brings these hardware setups straight to flexible workspaces.
Google Beam (formerly Project Starline) was restricted to internal testing and a few early corporate adopters. The list included Netflix, Capital Group, and Bain & Company. Now, Google is expanding its global footprint, shipping physical units to enterprise customers across six key nations: the United States, Canada, the United Kingdom, France, Germany, and Japan. Backing this international expansion is an ecosystem of 18 dedicated channel partners fully equipped to deploy and support the hardware.
Delivering HP Dimension hardware and workspace access
The flagship hardware experience arrives as the HP Dimension with Google Beam, built specifically for modern corporate environments. To ensure seamless integration with existing office workflows, the hardware supports both Google Meet and Zoom, giving organizations the flexibility they need for external client calls.
To make this technology accessible to smaller businesses, distributed teams, and startups, Google is partnering with flexible workspace operator Industrious to build the first-ever “Beam extended network.”
Following earlier pilot testing where teams used the setup for manager check-ins, job interviews, and client consultations, this partnership allows non-corporate workers to experience 3D meetings on demand. Starting in October, users can officially book and use HP Dimension units at select Industrious locations in major hubs. This includes Atlanta, Chicago, New York City, and Palo Alto.
Proving real-world impact on meetings and recruiting
The global push comes on the back of compelling internal data. During an eight-week internal study across Google teams, employees using Beam reported feeling 50% more connected to their colleagues, found it 33% easier to ensure their feedback was clearly understood, and saw a notable 21% drop in the need for follow-up meetings.
Beyond internal team dynamics, enterprise partners are using the 3D booths to rethink hiring. Management consulting firm Bain & Company integrated HP Dimension units into its campus recruiting pipeline, conducting authentic, face-to-face candidate interviews across long distances without requiring prospective hires or recruiters to travel.
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