The Shock Hasn’t Worn Off
It’s been nearly a month since the world premiere of the Ferrari Luce, and it’s safe to say that people are still talking about it. If it’s free publicity Maranello wanted, then it’s getting heaps of it with its opinion-splitting EV.
Ferrari has said that reservations have been pouring in, and even allocations in China have been sold out. There have also been comments saying that those who don’t like it are the ones who can’t afford it, but one collector quickly dispelled that notion with a brutally honest and feisty response to a sales manager.
No Punches Pulled
If you’re familiar with Speedy_Jeff, then you probably know that he’s an avid supercar and hypercar collector. Jeffrey Cheng will happily show off a couple of his Koenigseggs on his socials, so one can say he can afford a couple more Ferraris.
He was recently offered a Luce by a Ferrari sales consultant, and the e-mail included a sales pitch promising the car still had the proper DNA, even if it was an EV. Cheng’s response? You can check out his full response below.
That’s Not Gone Well
If we were put on the spot in that situation, we’d probably just politely decline the offer with a gently worded and polite e-mail. Then again, we don’t own Koenigseggs and other supercars, or even have the capacity to buy parts for one. Regardless, Cheng’s reply is probably one that Ferrari, or the sales exec, didn’t expect.
Some highlights? Cheng said the Luce “isn’t worthy of a Hyundai or a Kia badge,” and that he’s embarrassed for Ferrari sales execs worldwide “having to try and sell this abomination.” He also said the Luce is for those “who want to be good little boys and girls and play the Ferrari allocation game.” His advice? Buy a Tesla or a Rivian, and keep the change to charter a private jet and go on vacation. Now that’s the kind of life advice we’d expect from multi-millionaires.
Granted, Ferrari has denied allegations that it gently nudged collectors into purchasing its EV, but we’re all aware of the allocation game. Still, at least Ferrari can breathe a sigh of relief knowing that 88 are headed to China, but the brand still has a long way to go if it wants to please some of its more die-hard clientele.
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