Testing out clothes before buying them online is no longer just Google’s territory. OpenAI is expanding ChatGPT‘s e-commerce toolkit worldwide with two major additions: a virtual fitting room that puts garments on your own photos and a Favorites feature to help you keep track of items you like.
This expansion comes after a few trial-and-error attempts in online retail. OpenAI previously quietly dropped its Instant Checkout AI-powered experiment after poor performance. Meanwhile, rival startup Instinct faced user backlash for pushing recommendations that felt too much like intrusive ads. By adding virtual try-ons, ChatGPT is now competing directly with Google Shopping—which added its own virtual try-on tools back in 2025—and Pinterest for fashion discovery, while giving merchants more space to run in-chat ads.
How the virtual dressing room actually works
The feature relies on OpenAI’s recently launched ChatGPT Images 2.5 model, which speeds up processing while improving lighting, fabric textures, and detail preservation.
Using it is pretty simple. When ChatGPT suggests a piece of clothing during a chat, you will see a new Try On button right next to the product listing. Tapping it for the first time asks you to upload a selfie and a full-body picture, which the bot uses to generate an image showing how the garment looks on your specific body type.
You don’t have to stick to ChatGPT’s own recommendations, either. You can paste web links to jackets or shoes, upload screenshots from any online store, or share photos of celebrity outfits to find matching buyable items and test them on your photo (via Android Authority).
Folders, sizing realities, and managing your photos
Alongside the try-on tool, OpenAI added a Favorites library. You can now save clothing recommendations, web screenshots, and generated try-on images directly into app folders to review later or ask the bot to build a full outfit based on a specific style description.
That said, virtual images cannot tell you how a shirt will fit in real life. OpenAI explicitly warns users to double-check official merchant size charts and return policies before making purchases, especially given recent reports of AI models occasionally linking to fraudulent storefronts.
Privacy is another factor worth watching. ChatGPT saves your reference photos by default to speed up future try-ons (and uses personal account uploads for AI training unless you opt out). If you prefer not to keep your photos stored, you can manually wipe them anytime under Settings > Personalization > Reference photos.
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