This is a topic we’ve been waiting to sink our teeth into, because possibly the most prevalent misconception echoing across Ford showroom floors today involves a simple, legendary badge. Buyers walk in, see two ruggedly styled vehicles bearing the identical bucking horse emblem, and incorrectly assume they are merely different sizes of the exact same machine. But they’re not. If you are currently weighing a Bronco vs Bronco Sport, you must understand that underneath their similarly squared-off sheet metal and aggressive grilles, these SUVs belong to entirely different automotive species. And that’s what we’re dissecting in the next few minutes.
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