BMW Japan’s Frozen Editions Come With a Chance to Drive Fuji Speedway

Japan’s Love for Special Editions

Japan loves its special editions. From toys, clothing, and even food and beverages, the moment something is marketed as limited and potentially collectible, you can pretty much guarantee there will be very interested customers. Cars, of course, are no exception.

BMW Japan is very well aware of this. We’ve covered several of these in the past, the most recent being the Edition Shadow models. Less than 500 of these were made, so it’ll be a rare sight to see those over there. Now, there’s another limited-run model, and the company has come up with a rather interesting way to hype it.

Check Out the Car, Win Cool Prizes

BMW has rolled out Frozen Edition models for its top-selling models in Japan, namely the X1, X3, and 3 Series. More specifically, it’s for the M Performance models, so it’s the X1 M35i, X3 M50, and M340i in both sedan and Touring guises. Making these cars more interesting is the way BMW Japan is promoting them. If you enter a raffle, you can get pretty sweet prizes out of it.

Now, this isn’t just a dealer promotion that’ll get you a gift card or merch. BMW Japan’s prizes are actually worth checking out. The ‘basic’ prize is a day at Fuji Speedway to watch a round of the BMW and Mini Racing series for 9 pairs of lucky winners. The second prize is an extended test drive that brings the winner and their passenger to The Hiramatsu Hotels & Resorts Sengokuhara with an X1 35i, M235 Gran Coupe, or an M340i.

But for us, the one to get is the free entry to the BMW Circuit Academy 2026, where the winner and their companion can do laps around Fuji Speedway. That package also includes an accommodation at the Fuji Speedway Hotel, plus tickets to the BMW & Mini Racing series round the day after the track experience. Well, that’s one way to promote your latest products.

The Frozen Edition Models

As mentioned, these limited-run models are for the X1 35i, X3 M50, and both sedan and Touring versions of the M340i. Three of the four are available in either Frozen Black or Frozen Pure Grey, and the M340i is exclusively in Frozen Black. All get an exclusive Edition Frozen badge on the inside, along with a carbon fiber fuel cap and gloss-black M badges.

For the X1, it gets brushed-aluminum Shadow trim inside, along with a rear badge delete and carbon door mirror caps. The X3 also gets those carbon door mirror caps, plus bronze exhaust tips with a carbon finisher, panoramic sunroof, and the Comfort Package fitted as standard. As for the 3 Series, both sedan and Touring get carbon fiber interior trims, gloss black badges, galvanic finishes on the buttons and switches, as well as more carbon touches on the outside.

Production numbers weren’t mentioned, but we can say with certainty that these Edition Frozen models won’t be a common sight on Japanese roads.