Buying a Samsung flagship phone means also getting a display manufactured by Samsung itself. However, recent industry reports suggest that this might be at risk. According to sources, Samsung is considering using OLED displays from Chinese supplier BOE in non-Ultra models of the Galaxy S27 series as a cost-cutting measure.
Chinese-made BOE displays on Galaxy S27: cost cutting to manage rising prices?
Smartphone manufacturers are currently facing a “DRAM crisis,” with the prices of memory and storage skyrocketing. To avoid passing all these costs onto consumers—or sacrificing their own profit margins—Samsung is reportedly looking for ways to pinch pennies elsewhere, research firm SigmaIntel reports (via ZDNet Korea). Since the display is one of the most expensive components in any phone, it has become the primary target for cost-cutting.
To keep a competitive price tag on the base Galaxy S27, Samsung is considering a dual-sourcing strategy. Samsung Display will likely still provide the majority of panels. However, the company is reportedly in talks with the Chinese manufacturer BOE to supply screens for the base model.
A potential big shift
This move would be a historical shift. Companies like TCL CSOT have already penetrated Samsung’s mid-range supply chain—specifically with the Samsung Galaxy A57. However, BOE has been trying to break into the prestigious Galaxy S “flagship club” for years. Well, the current global scenario could finally allow them to achieve their goal.
The challenge for Samsung is managing the potential quality gap. Historically, Samsung Display’s panels have offered superior brightness and efficiency compared to Chinese alternatives. If Samsung moves forward with this partnership, the standard Galaxy S27 might not only use older “M13” OLED materials but could also face consistency issues if some units ship with Samsung screens and others with BOE panels.
An internal tug-of-war
Samsung Electronics wants the cheapest parts possible to keep the Galaxy S27 profitable. However, the Samsung Display division surely wants to protect its 99% monopoly over the Galaxy supply chain. Losing its exclusive grip on the S series could weaken Samsung Display’s bargaining power with other major clients, including Apple.
For now, nothing is set in stone. However, if true, Samsung fans probably won’t welcome the change.
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