Yesterday, Apple took the stage in Cupertino at WWDC to introduce us to iOS 27 and Siri AI. This is the much-improved Siri that we were promised two years ago, and now it’s finally here (sort of).
After spending around half an hour talking about Siri and Apple Intelligence, Apple then told us that customers in the EU and China would not be getting Siri AI as part of iOS 27. Though the wording in the press release makes it sound like China might get it much sooner than the EU.
So what’s the problem with the EU? Well, it’s the Digital Markets Act. The same act that brought USB-C to the iPhone and sideloading to the iPhone in Europe is now keeping Europeans from getting a Siri glow-up.
The EU has responded, however. With Commission spokesperson Thomas Regnier telling reports that Apple’s decision not to roll out Siri AI in the EU is Apple’s and Apple’s only. Continuing on by saying that “Apple was simply unable to develop interoperability solutions that meet essential EU privacy and security standards. Instead of trying to find a suitable compliance solution, Apple simply made a request to the European Commission to be exempted from its interoperability obligations. That’s not an option.”
The EU is asking for Apple to give competitors system-level access, like Siri AI has
Due to the DMA, the EU is forcing Apple to open up Siri. So, users would be able to choose between Siri, Gemini, and other AI assistants that would have the same access. Of course, Apple doesn’t want to give up that much access to a competitor. Never mind the privacy implications. Could you imagine if a rogue actor got into the system-level of your iPhone, disguised as an AI assistant? That would be a huge headache and nightmare.
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