Akio Toyoda’s ‘Humiliation’ Led To The GR GT And Lexus LFA Concept

It turns out that Toyota’s chair, former CEO, and man with his name on the building, Akiyo Toyoda, was living in a bubble. There’s no other way to describe one of the two events that the automaker calls “humiliating stories” about the cars Toyoda had built. It turns out that he didn’t know his cars were boring until he was told it directly at the reveal of a critical new model.