Samsung’s brand is still one of the most valuable in the world. Interbrand ranked Samsung #5 on its annual Best Global Brands list for the seventh year in a row, and the company’s Galaxy phones, some of the most popular Android phones on the market, played a big part.
Samsung shared the news today, revealing a brand value of $105.2 billion this year. That’s up from $100.8 billion in 2024. Samsung is also the only Asia-based company to remain in the global top five every year since 2020, a feat in itself.
Interbrand pointed to three main reasons for Samsung’s strong showing. These include record earnings driven by investments in AI chips, growing AI capabilities across its devices, and what Samsung calls its customer-focused “One Samsung” brand strategy.
AI chips and foldables are driving Samsung’s growth
A lot of Samsung’s momentum this year has come from its semiconductor business. Demand for high-end memory used in AI data centers has skyrocketed, and Samsung has been ramping up supply to keep up. It also became the first company to mass-produce and ship HBM4 memory commercially. That same memory boom is also why the Galaxy S27 is rumored to cost more next year, as RAM and storage prices keep climbing for everyone.
On the consumer side, Samsung highlighted its push to bring personalized AI features and better connectivity across its phones, TVs, and smart home appliances. It also gave a big shoutout to the Galaxy Z Fold 8. Samsung says the Fold 8’s new wider design and 4:3 display resonated with younger buyers while also broadening its appeal across generations.
That lines up with what we’ve been hearing. Demand for the Fold 8 has reportedly been strong enough that Samsung is now testing a second wide Galaxy Z Fold 9 for next year. The wide design has also become the go-to foldable format, with Apple’s iPhone Duo adopting a similar passport-style shape.
For a bit of background, Interbrand ranks brands based on financial performance, how much the brand influences what people buy, and how competitive it is. It looks at factors like strategy, differentiation, customer engagement, consistency, and trust.
Rankings like this don’t change much for the average Galaxy owner. But they do show that Samsung is in a strong position heading into 2027, with its chip business booming and its foldables finally hitting their stride. Now the challenge will be keeping that momentum going as rising costs push prices higher. Its in-house Exynos 2700 could help with that.
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