The Jeep Wrangler Gets a Price Adjustment for 2027
If there’s one Jeep that needs no introduction, it’s the Jeep Wrangler. Boxy, rugged, and instantly recognizable, it’s the SUV that refuses to blend in with the crossover crowd. For the next model year, Jeep isn’t messing with the winning formula – just adding a few more toys and tweaking the sticker price.
You can now build your 2027 Wrangler on Jeep’s US website, but expect to pay a bit more. The base Sport starts at $39,985, up $945 from last year. Sport S and Willys see the same increase, while the Rubicon goes up by $795. If you want a higher-end or special-edition model, prices vary even more. Keep in mind, these prices don’t include destination fees, taxes, or other extras.
|
Wrangler variant |
2026 starting MSRP |
2027 starting MSRP |
Difference |
|
Sport |
$39,040 |
$39,985 |
+$945 |
|
Sport S |
$41,440 |
$42,385 |
+$945 |
|
Willys |
$45,635 |
$46,580 |
+$945 |
|
Rewind |
$48,435 |
$49,380 |
+$945 |
|
Sahara |
$48,910 |
$51,410 |
+$2,500 |
|
Rubicon |
$50,535 |
$51,330 |
+$795 |
|
Rubicon X |
$61,230 |
$61,230 |
No change |
|
Willys 392 |
$69,995 |
$70,995 |
+$1,000 |
|
Moab 392 |
$79,995 |
$79,995 |
No change |
What’s New for 2027
The most notable changes focus on standard equipment, with several trims gaining features that make the Wrangler more convenient for daily use. Five Twelve 4 Twelve special editions also carry over into the next model year: Moab 392, Willys 392, Whitecap, Rewind, and Rockslide.
Sport, Sport S, and Willys now get a 7-inch color screen in the gauge cluster as standard. Sport S and Willys also score passive entry, so you can leave the key fob in your pocket and just hop in.
The four-door Sahara gets the biggest haul of new goodies: McKinley-trimmed seats, side steps, a nine-speaker Alpine sound system, built-in navigation, rear park assist, blind-spot monitoring, cross-path detection, an auto-dimming mirror, automatic high beams, a universal garage opener, and even a front-facing TrailCam for off-road adventures.
Rubicon buyers now get toasty front seats, a heated steering wheel, and built-in navigation as standard. Over on the two-door Willys, there’s now a vented power dome hood to match its four-door sibling.
Jeep’s also shaking up the color palette. New shades like Ghost and the limited-run Gum 31 are in, with Fathom Blue joining the party too. Gobi, Sting Gray, and Hella Yella are on the list, but you’ll have to wait a bit longer for those.

Stellantis
Familiar Engines and Off-Road Capability Remain
Under the hood, the same trio of gas engines. The 2.0-liter turbo-four puts out 270 horsepower and 295 lb-ft, paired with an eight-speed auto.
The 3.6-liter V6 is good for 285 hp and 260 lb-ft, and you can still get it with a six-speed manual if you’re one of the few who still wants to row your own gears off-road.
At the top, there’s the 6.4-liter V8 with a thumping 470 hp and 470 lb-ft. It’s reserved for the four-door Willys 392 and Moab 392, which still wear the biggest price tags: $70,995 and $79,995.
Of course, off-road chops are still front and center. Depending on trim, you get Command-Trac, Rock-Trac, or Selec-Trac 4WD. Jeep claims a 100:1 crawl ratio, up to 12.9 inches of ground clearance, 5,000 pounds of towing (if you spec it right), and the ability to wade through 34 inches of water.
The Wrangler still offers removable doors, a foldable windshield, and the optional Sky One-Touch powertop. These features keep it popular with buyers who want an SUV that works for both daily driving and outdoor adventures.

Jeep
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